eCommerce on a Shoestring

There are many tools available for fledgling eEntrepreneurs to build Internet storefronts, complete with shopping carts, at reasonable costs.

One way to do this is to use a combination of GoDaddy and PayPal. A storefront of up to five web pages selling up to twenty products can be constructed for an annual fee of from $60 to less than $200, depending upon the selected features. As you would expect, the number of web pages and products can both be expanded for additional fees.

The age-old problem of letting customers know that you have a product for sale still exists with this method. You can build a storefront with no knowledge of HTML or scripting languages. But there is still the monumental struggle of finding ways to get prospective customers to see your storefront in a sea of tens of millions of domain names.

I’ve written an essay (too long for the blog) that illustrates how to build the storefront. It also minimally addresses the promotion problems. If you would like a free copy, click this to go to the download page.

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